In some of my reading this past week I came across an interesting article about the different passenger types as they relate to the loyalty programs. Basically it splits the population on two axes, yield and satisfaction with the product. It then describes the various folks who fit in the four corners, including splitting some of them a bit. There are two very poignant conclusions I took out of reading it: Truly high value customers don't care much about the points; and, There are a number of low value customers who are worth ignoring, regardless of how loud they complain. Some more thoughts on the different types of frequent flyers and the graphic they produced are here. So which type are you??