Am just starting to fly VX regularly after sticking with UA for the past few years. It seems like VX's Elevate program is pretty impoverished... can't use points for upgrades, can't obtain status, can't spend points on Virgin Atlantic until Q2 2011 (from what I've read), and when you fly discount economy on Virgin Atlantic, you get 10% of the miles flown as points. One analysis I read noted that a VX member would have to fly something like 27 trips from JFK to LON to earn a free ticket on that route. Does anybody take Elevate seriously, and if so, why are they excited to bank their hard-earned points with this program? Should I be crediting my VX travel to another program instead?