Are loyalty programs a fool’s game?

Discussion in 'Blogstand' started by BoardingArea, Mar 31, 2015.  |  Print Topic

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    Today is Frequent Flier Appreciation Day, better known as April Fool’s Day. At least that’s the way hundreds of thousands of disillusioned United Airlines Mileage Plus members see it after their program was unceremoniously devalued last month. One of them is Ben Lawrance, who, for more than a decade flew on United or one of […] The post Are loyalty programs a fool’s game? appeared first on Elliott.

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