The evolution of high/higher end hotels has definitely changed over the past 20 years. Where I grew up knowing that the Four Seasons and Ritz-Carlton as the luxury hotels has morphed into multiple players in the market presenting different "value" propositions. Are these newer brands and hotels that focus primarily on design/fashion truly "luxury" hotels? Personally, my recent experience staying at the SLS was anything but "luxurious". The check-in staff was snobby and indifferent. The checkout was poorly executed. It felt like the hotel was run by x-models or people in the fashion industry who truly knew nothing about service and only knew how to pick a really "hot" outfit.