Apple Mobile Payment Push Seen Using iPoints (Loyalty Program)

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  1. sobore
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    sobore Gold Member

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    Apple (AAPL) is revving a loyalty program called iPoints as part of a mobile payment system to be launched this year, says RBC Capital Markets.
    The loyalty program, says RBC Capital analyst Dan Perlin in a report Thursday, could give Apple an edge over other emerging mobile payments systems from Google (GOOG); startup Square; eBay's (EBAY) PayPal unit; a joint venture formed by phone companies called ISIS; and MCX, a consortium led by retailers Wal-Mart (WMT) and Target (TGT).
    Perlin says Apple will be able to leverage its iTunes store.

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