Three factors seem to be the key to success for MP: 1- A friendly community 2- relevant and knowledgeable content to assist business and leisure travellers plan, implement and share their travel 3- An effective and leading edge IT platform to support this travelling community. Without doubt the MP IT platform is hailed as superior and at the front of the pack. Content is being built and wikis are in the hopper and being crafted. The MP community is indeed friendly and growing. There now needs to be a discussion on social threads. The reason that I say this is that I find perculating in various threads some comments that social threads have little value and do not really contribute to the success of MP. Reminding ourselves that this is a friendly community where divertisty of opinion is not only tolerated but encouraged as built in checks and balances, the question on the agenda is : Are social theads valuable to MP? I will start off the discussion by stating that they are indeed valuable to building community and establishing rapport and frienships, They are effective in avoiding the silo effect where travellers only frequent their preferred forums and interact with the members of these forums. Forgive me using myself as an example: I am an FT Evangelist with over 19k posts mostly in the Air Canada forum. I socialize with some AC frequent flyers but have never socialized with other forum members. I am helping build content in my MP home forum and I am also getting to know other frequent flyers through interactions in a social forum. (FYI this forum has content and I have built contacts for future trips) Granted that MP is not Facebook and that social interaction is not the core activity of MP which is frequent flyers helping each other enhance their travel activities. However social theads build rapport and lubricate the respecful and friendly handing down of travel knowledge to the community. Therefore social threads well done contribute to the vitality of communication here on MP. I have no problem putting content first and foremost in the construction of a well designed site but members liking each other sure makes it easier to build the site. Quid tibi videtur ? (for those latin challenged....What do you think?