http://www.businesstraveller.com/asia-pacific/news/anas-low-cost-carrier-unveiled-peach-aviation ANA's low-cost carrier unveiled: Peach Aviation All Nippon Airways (ANA) has unveiled the name of Japan’s first low-cost carrier - Peach Aviation. The news comes after Singapore Airlines announced intentions to establish its own unnamed budget carrier (for that story, click here). Both these developments reflect a new trend in Asia of full-service carriers turning their sights to the increasingly mobile yet value-conscious traveller.
And did you see the colour of their livery? Purple. Maybe it's just me, but if your airline is named Peach, you might want the livery colour to be... oh I don't know, peach.