An Airline Runs the Numbers, Shows You Nearly All Customers Lose Out With Revenue-Based...

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    Alaska’s strategy is to award high revenue customers, and their most frequent customers, with more miles. That’s because — as the title of one of their slides at this week’s Investor Day made clear — Industry transition to a revenue-based loyalty prorgram provides opportunity in the near term for Alaska. (Alaska was believed to be […] The post An Airline Runs the Numbers, Shows You Nearly All Customers Lose Out With Revenue-Based Frequent Flyer Programs appeared first on View from the Wing.

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