American Airlines Social Media

Discussion in 'American Airlines | AAdvantage' started by MLW20, Jul 23, 2011.  |  Print Topic

  1. MLW20
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    MLW20 Gold Member

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    Has anyone had positive experiences or responses to questions sent to AAdvantage through Twitter/ Facebook? I sent a question and never received a response. From past experiences Delta does a much better job of addressing issues via social media.
     
  2. DestinationDavid
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    DestinationDavid Milepoint Guide

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    AA uses its Facebook and Twitter as marketing tools with minimal interaction with customers to solve issues or answer questions.

    Delta is different because unlike AA they actually have staff dedicated to responding to inquiries and feedback.

    Your best bet is to use the typical communication channels to reach AA.
     
  3. MLW20
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    MLW20 Gold Member

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    That's pretty lame of AA. If they want to establish a strong social media presence they should respond to comments etc.
     
  4. gemac
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    gemac Silver Member

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    AA got into social media because it was pushed by their PR firm, Weber Shandwick, as a way to make younger fliers (who presumably don't read newspapers) aware of AA's marketing efforts. Social media was seen as a one-way flow of information from AA to these "utes".
     
  5. RestlessLocationSyndrome
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    RestlessLocationSyndrome Silver Member

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    Sure hope AA didn't pay for that advice to use social media to deliver marketing messages with no two-way dialogue or engagement. Funniest thing is that if they get any return greater than the minimal cost of sending out those messages, the corporate big wigs will see it as "win".
     
  6. MLW20
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    MLW20 Gold Member

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    If you want to post on Facebook some contests, fine.... But why bother with a Twitter account if they won't respond to people's messages???
    I think Delta has done a great job responding and helping people out through Twitter! Too bad Delta miles stink!
     
  7. Skye1
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    Skye1 Silver Member

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    It's not uncommon to see "American Airlines Europe" on FB responding to a person's question or comment with "sent you a message/check your in-box".
     

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