Amadeus/United partnership extended

Discussion in 'United Airlines | MileagePlus' started by Wandering Aramean, Oct 25, 2011.  |  Print Topic

  1. Wandering Aramean
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    Wandering Aramean Gold Member

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    But SHARES isn't going anywhere. :p

    The deal is to continue the feed of United's fare and inventory data into the Amadeus GDS network for travel agents to access and sell to their customers. Not particularly amazing except that, starting in mid-2012, it will also cover the ability to sell E+ seats. Basically United is finally moving that ancillary sales option out of being a solely in-house deal and putting it out for TAs to sell to their customers directly. Something of a big deal in the Direct/GDS ancillary marketing fights that are going on right now. And, I suppose, also a potentially a big deal if sales numbers are high, in terms of making E+ harder to get to for others.

    A few more details on the deal here and here.
     
  2. Captain Oveur
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    Captain Oveur Gold Member

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    Is it safe for United customers to say....Rock Me Amadeus?
     
  3. Wandering Aramean
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    Wandering Aramean Gold Member

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    I suppose so. :D

     
    EWR764 likes this.
  4. uggboy
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    uggboy Gold Member

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    Just in time, but probably not a happy marriage!;)
     
  5. Wandering Aramean
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    Wandering Aramean Gold Member

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    For what??
     
  6. uggboy
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    uggboy Gold Member

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    It looked like this deal would not be happening. But obviously it is, good for United passengers. But thinking about the corporate side of things? We will see!
     
  7. EWR764
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    EWR764 Silver Member

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    I wonder if DL will also market its domestic Economy Comfort product through GDS?
     
  8. Wandering Aramean
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    Wandering Aramean Gold Member

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    I'd say it is better for corporate customers than for others. More E+ sold means fewer E+ choices for non-corporate customers. That will affect all elites and E+ pass purchasers but particularly Silver elites who will only have access to E+ for free at OLCI.
    I'm betting that they will certainly try, especially given this development.
     
  9. bez7
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    bez7 Gold Member

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    I previously worked at Worldspan, DL's GDS. The amount of data they had available to TAs was astounding.
     
  10. Geo
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    Geo Gold Member

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    :mad: I have to sit in 9A on my next CO TATL.:rolleyes:

    I'm thinking I need to figure out if the mileage is material enough to keep me from doing a TATL on BA instead... with the bonus miles in mind.
     

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