I just got the following targeted email for the Aloft Smart Check-in pilot program. I've stayed at several Alofts, but not at any of the participating ones listed below. Congratulations on being selected as one of the Starwood Preferred Guest® members invited to join this innovative program with AloftSM. A very exclusive group of members who join will be sent a special Aloft brand SPG card that will double as your room key for all stays at the Aloft New York Brooklyn, Aloft Dallas Downtown, Aloft Harlem, and Aloft Lexington. We’re also very excited to share that this initiative will soon be available at the Aloft Jacksonville Tapestry Park. Just provide the requested information below, accept the terms and conditions and your special member card will arrive within four weeks. How does it work? On the day of your future arrivals to one of the participating Aloft hotels, we will send a message to your mobile device with your room number. When you arrive, you can bypass the front desk and proceed directly to your room. When you get there, just hold your special Aloft brand SPG card in front of the lock and the door will unlock. That's it! You will be able to take advantage of one of the easiest and fastest check-in experiences ever offered in the hotel industry. A few things to note:• You will need to have the mobile device that you provided below with you on the day of arrival. • We will use the credit card you used to make your reservation for all incidentals during your stay. You can change this at any time by stopping at the front desk. • Your new Aloft brand SPG card will NOT replace your existing SPG member card and can only be used at Aloft hotels that are participating in Smart Check-In. • The Aloft brand SPG card does not contain any of your personal identifiable information. The card only contains information necessary for your current stay at one of the participating Aloft hotels. Lastly, just because you won't see us at check-in doesn't mean we aren't here to help. Call or stop by the front desk anytime! For more information and a list of participating hotels, please visit alofthotels.com/smartcheckin. Experience style at a steal at Aloft Hotels, featuring loft-inspired urban design, a happening w xyz bar scene, fast and free WiFi, totally tech-savvy rooms, gourmet bites available 24/7 at re:fuel by Aloft and so much more. If you don't already have a reservation at the Aloft Lexington, Aloft Harlem, Aloft Dallas Downtown or Aloft New York Brooklyn, book now at www.spg.com. Note: Standard text messaging fees apply. Mobile number provided will be the primary phone number where all room information will be sent. Remote/mobile access to this account is required. Starwood Hotels & Resorts Legal Terms & ConditionsStarwood Preferred Guest (“SPG”) members that have received a valid e-mail invitation and that are accepted in to the Aloft Smart Check-In program will receive an Aloft brand SPG card for each eligible stay at a participating Aloft. A qualifying proof of eligibility, a Starwood Preferred Guest Number is required. The invitation is not transferrable and may only be used by the member that received the invitation directly from SPG communications. If you wish to participate you must provide a valid credit card with each reservation that must be valid for the entire stay and you agree that unless you provide an alternate form of payment upon arrival at the hotel, it will be charged for all room, tax, incidental charges and other applicable charges for that duration. Reservations made with a SPG number in a free form field may not be eligible. Some reservations made through meeting planners, travel agents, wholesalers and third party sites may not be eligible due to their systems inability to capture the SPG number in a dedicated field. Offer is not available to groups or Starwood employees. All promotions are subject to the SPG program terms and conditions, which are subject to change without notice and can be found at SPG.com. Not responsible for omissions or typographical errors. You must be able to provide a valid mobile number and e-mail address to participate. Such contact information will be used in connection with Smart Check-In. By participating in the pilot program, you consent to receive e-mails and a survey regarding the pilot program. If you choose to opt-out of the pilot before the end of the pilot period you may do so by going to spg.com/customercontact. Opting out of the Aloft Smart Check-In pilot will not affect your communication preferences with other Starwood programs, for which you will need to inform such programs, or Starwood directly if you wish to opt out.