http://www.starwoodhotels.com/corporate/news.html W Hotels Rapid Global Expansion with the Rebranding of Aloft Hotels Aloft Hotels, A Vision of W Hotels, to be unified with the luxury W Hotels and Resorts brand by June 2012 NEW YORK (BUSINESS WIRE) -- W Hotels Worldwide today announced plans to refresh and remodel all Aloft Hotels to upgrade them to the luxury W Hotels brand. "We are excited to further expand W's worldwide portfolio by taking our popular Aloft brand of hotels to the luxury level. The Aloft brand has been a wild success with our Gen Y customers. Thanks to the economic recovery and customer feedback, we're embracing the opportunity to bring this customer base directly into the W Hotels brand," said Eva Harper, Global Brand Leader, W Hotels Worldwide and Le Méridien. "These new W Hotels will offer guests a new luxury way to stay, amidst innovative design and programming, in more of the world's popular cities."