Alitalia To Discontinue Partnership With Air France/KLM… Ciao SkyTeam?

Discussion in 'Blogstand' started by BoardingArea, May 19, 2015.  |  Print Topic

  1. BoardingArea

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    Earlier in the month I wrote about Alitalia's restructuring plan, whereby they're trying to become a five star airline in the coming years. Last year Etihad bought a 49% stake in Alitalia, making Alitalia one of the more than handful of airlines that Etihad has invested in. The strategy is sort of brilliant, when framed in the context of the battle the big Middle Eastern carriers are facing in light of Open Skies. The more airlines Etihad can take control of, the more "soft" political power they have, especially in Europe. Alitalia's restructuring plan is interesting, in that they're really trying to turn into a premium airline, by focusing on the business class experience. They'll be introducing new seats, new service concepts, and will be installing wifi throughout their fleet. They finally "get" that while it's important to fill economy seats as well, airlines ultimately make money with premium passengers. Alitalia already belongs to SkyTeam, though as we know nowadays, alliances don't really limit outside partnerships. Emirates has a huge joint venture with Qantas, and Etihad has a huge joint venture with airberlin, yet both Qantas and airberlin belong to oneworld. The post Alitalia To Discontinue Partnership With Air France/KLM… Ciao SkyTeam? appeared first on One Mile at a Time.

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