Alaska Rebrands Cabin Experience, Adds New Streaming IFE Service

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  1. BoardingArea

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    Alaska Airlines this morning that it is branding its cabin experience. Just as American is “Going for Great” and Delta created new names for its cabins (Delta One, Delta Comfort +, etc.), airlines seem to be focused on trying to tell tell customers what sets them apart from each other. Alaska Beyond™ only has one genuinely [...] This post was originally published on Travel Codex.

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