Alaska Airlines Creates Customer Innovation Department to Make Flying Easier

Discussion in 'Alaska Airlines | Mileage Plan' started by sobore, Apr 17, 2013.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    Alaska Air Group has created a new Customer Innovation Department to carry out its strategic goal of making the traveler's experience from buying a ticket to the day of flight as simple and efficient as possible. Curtis Kopf, an Alaska Airlines managing director who oversees the carrier's website and other e-commerce activities, will lead the new department as vice president of customer innovation.

    "By bringing teams from around the company together in one department under Curtis' leadership, customers on Alaska will benefit further from more options to plan their travel and get through the airport quickly and easily," Alaska Air Group President and CEO Brad Tilden said.

    Through the efforts of Kopf and his team, Alaska Airlines has significantly upgraded its online and mobile websites, and rolled out iPhone and Android apps that enable travelers to buy a ticket, track their flight status and obtain an electronic boarding pass, among other features. The most recent improvement to the apps allows travelers to see their ranking on the first class upgrade and standby lists.

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