Airports Court Fliers with Rewards Programs

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  1. sobore
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    sobore Gold Member

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    http://abcnews.go.com/Travel/airports-court-fliers-rewards-programs/story?id=15236194#.TwG8LZeDGAg

    Laura Fuller has her choice of three Florida airports when she travels for her job at a software company. Jacksonville International and Orlando International airports offer more frequent and inexpensive flights. But only Gainesville Regional Airport has given her a Nook e-reader.

    "It does encourage me to fly out of Gainesville," she says. Fuller is a member of Gainesville's Road Warrior Club, a loyalty program run by the airport. Passengers register online each time they fly, making them eligible for a gift at month's end.

    Airlines, hotels and rental car agencies have offered loyalty programs for decades as a way to retain and attract customers. But now, many airports nationwide, realizing that fliers can drive to competing airports or simply drive to their destinations, are slowly adopting the strategy. The programs are typically free and offer fliers airline miles, prizes or discounts for parking, shopping, dining, or simply flying to and from the airport.

    Read More: http://abcnews.go.com/Travel/airports-court-fliers-rewards-programs/story?id=15236194#.TwG8LZeDGAg
     
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  2. HaveMilesWillTravel
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    HaveMilesWillTravel Gold Member

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