Airline marketing contest spurs 42 Swedes to change their names

Discussion in 'Miles & More | Lufthansa, SWISS, Austrian/Partners' started by sobore, Jan 10, 2014.

  1. sobore
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    sobore Gold Member

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    Would you change your name for a chance at a new, all-expenses-paid life in Berlin?
    A marketing campaign by the German airline Lufthansa made that very proposition to the people of Sweden. There was just one catch – you have to change your name.

    The airline offered a free one-way ticket to Berlin and one year in a rent-free, fully furnished apartment in the city’s trendy borough of Neukoelln -- along with free weekly food vouchers, free access to museums, a free single-speed bike, free German language lessons and free domestic flights to Frankfurt and Munich – to any Swede who would change their name to Klaus-Heidi, a mashup of common German male and female names that’s roughly equivalent to Jack-Barbara in English.
    “Are you: Klaus-Heidi?” read the campaign’s website[​IMG]. “If you are, you might be moving to Berlin for good…But to win, you have to prove you really want to be a Berliner. By changing your name to Klaus-Heidi.”

    Much to the airline’s surprise, 42 people changed their names to be eligible for the contest, which began in October. In fact, the competition was so popular that Lufthansa decided to end the campaign a month early.

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