Air New Zealand in $3m deal with Tourism Australia

Discussion in 'General Discussion | Travel' started by GoodBoy, Jun 27, 2013.  |  Print Topic

  1. Air New Zealand in $3m deal with Tourism Australia

    AIR New Zealand will add $3 million to the Tourism Australia marketing fund as part of a $6m deal aimed at attracting more visitors here from the land of the long white cloud.
    Since the collapse of Tourism Australia's $44m marketing funding agreement with Qantas - which followed a row between the national carrier and the marketing body's chairman, Geoff Dixon, last year - 20 airlines, including Virgin, China Southern and the Middle Eastern carriers Emirates and Etihad, have signed agreements with the federal government's key tourism marketing body. Under the Air New Zealand agreement struck yesterday, the airline will fork out $3m on joint marketing initiatives designed to attract more international visitors to Australia from its three most valuable inbound markets: New Zealand, China and North America.
     
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  2. uggboy
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    uggboy Gold Member

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    The equivalent, regarding the most valuable inbound markets for Ireland are: USA, UK and mainland Europe.
     
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