Air Malta unveils new livery

Discussion in 'Other Airlines | Europe' started by sobore, Aug 1, 2012.  |  Print Topic

  1. sobore
    Original Member

    sobore Gold Member

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    Air Malta has unveiled its new livery and brand identity as part of the carrier’s restructuring plans.
    The new branding keeps the iconic Maltese cross on the airline’s tailfin, combining it with bold red, blue, yellow, orange and green colours, and the slogan “The airline of the Maltese Islands” emblazoned across the side of the aircraft.

    A release said that the new brand identity “reflects the uniqueness of the Maltese islands with their proud heritage, colours, culture, symbols, hospitality and language”.
    Air Malta unveiled the new branding on social media channels including its Facebook and You Tube pages – at present the carrier’s website still bears the previous branding, with Air Malta saying that “the changes in visual identity and new services will be progressively rolled out over the coming months”.

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  2. maltapoints

    maltapoints Silver Member

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    I quite like the new Air Malta livery, although the "airmalta" (lowercase) branding is, I think, a very jaded practice. In particular, Air Malta's selling point is it's "classiness" when compared to the Ryanairs etc, and I think this "dotcom" style labelling is misguided.
    uggboy likes this.

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