Air India to carry advertisements on aircraft, tickets

Discussion in 'Other Airlines | India' started by sobore, Aug 26, 2012.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://post.jagran.com/ai-to-carry-ads-on-aircraft-tickets-1345981644

    Flag carrier Air India, reeling under accumulated losses and loans of around Rs.67,520 crore (USD 12 billion), is planning to carry advertisements on its aircraft to mobilise additional revenue.

    "We have plans to allow advertisers to put up ads on the aircraft. Ads can be placed on the tail or the hull of the aircraft," a highly placed source in the national airline told. The airline is looking to earn around Rs.500,000 to Rs.2 million per aircraft per month for an advertisement.

    More than one advertisement it hopes would raise the monthly earnings to Rs.4 million per aircraft. Air India currently has 111 aircraft in its fleet and this revenue is expected to ease the carrier's financial stress.

    Read More: http://post.jagran.com/ai-to-carry-ads-on-aircraft-tickets-1345981644
     
  2. mht_flyer
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    mht_flyer Gold Member

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    Sounds like a bandaid on a gaping wound.....
     

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