Advantage Rent A Car (aka Advantage Car Rental) is a relatively small chain, but it is growing. Hertz bought it out of foreclosure in 2009 and seems to be growing the brand. There is not yet any tie-in with Hertz #1 Club, nor any system for even a user profile for quick reservations and quick check out. User experiences from before the foreclosure buyout should probably be mostly ignored, IMO. I've been having some mostly good experience with Advantage Car Rental at DEN this past month. During the work week (but not necessarily across weekends), SUV base rates have been about $25/day -- half the price of any of the major brands and about a third the price of Hertz. First reservation that I booked was for a Small SUV. I got an AWD Chevy Traverse with 15K miles. XM radio was active. Second reservation that I booked was for a Medium SUV since Small was not offered. But upon arrival, I said that I would also be happy with a Small SUV. Again, I got an AWD Chevy Traverse. XM was not active, but this one had heated, leather seats and just 5K miles. (With temps below 0, the heated seats were much appreciated!) On both trips, snow was already present and in the forecast for more, so I'm sure that the demand for SUVs ended up quite high. I was pleased with the price, for sure. Airport Shuttle The airport shuttle drivers were all pleasant and proactive with offering assistance with luggage. The shuttle frequency was a downside, though. I waited for around 15 minutes upon arrival both nights that I flew into DEN. Most of the major chains clearly had more frequent shuttles. Upon returning the car, though, shuttles were waiting and left very soon after I boarded. Rental Agents at the Counter The first time at the rental counter, there was a bit of a hard sell to buy additional insurance, prepay for gas, etc. Nothing that I couldn't refuse, though. Still, it didn't take too long to complete the process and get into a car. The second time, not as pushy. And this second agent even left the counter to pull my car around to the door for me. (I've never had that happen before except when the lots were empty; not sure if the agents often do this there.) Frequent Renter Program / Kickbacks / Perks None. No airline miles. No free rental days after X rentals. Online Check-in They have an online check-in page on their website to let you complete much of the required paperwork online prior to arrival. This is the only thing that I've seen to help speed through check-out. I didn't try this, but it appears to be something that you'd have to fill out each and every time, if you used it. Discount Codes Yes, but limited. I got discount codes for about 5 - 10% off the already low base rates. According to their website, they don't offer or accept any coupons. Search for codes online. Weekend Rentals "Generally, rentals picked up beginning Noon on Thursday through Noon Sunday qualify for the weekend rate, provided the rental is kept over a Saturday night. There are, however, some exceptions to the Saturday night keep rule and extra day charges do apply for any rental not returned by end of day Monday."