I haven't yet thought of a solid reason to care about this but wanted to open it up for discussion. Note that the guarantee is on "base rental rates" before taxes and fees. Affiliate rates (AAA, etc.) are excluded. Details: With our low price guarantee you’ll never pay more than you have to. Now through June 30, 2011, when you rent an Extra Small through Large car with Advantage, we’ll guarantee you the lowest base rental rates available by matching any other national car rental company’s rates. Here’s how: 1 - Book between now and June 30, 2011 2 - Receive a Guaranteed Lowest Rate 3 - Book it by clicking on the button below! If you find a lower rate on the same itinerary offered by a national competitor of Advantage, print it out and bring it with you when you come to pick up your car. We'll match the national competitors price on the print out. Some terms and conditions apply, see below for details. Terms and Conditions: • Low Price Guarantee relates to base rental rates, which are the rates that exclude taxes, optional services etc. • Applies only to competitive rates on Extra Small through Large vehicles, pick-up city, dates and length of keep. • Tour, Insurance Replacement, pre-paid or affiliate rates (e.g., AAA, Costco discounted rates) do not qualify for this offer. • National car rental companies are: - Hertz, Avis, Alamo, Budget, Enterprise, Dollar, National and Thrifty. • A hard-copy screenshot verification of lower competitive rate must be provided at time of rental pick-up to receive matching rate. • Prices on banner ads are for illustrative purposes only. • Advance reservations are required, and offer is available at Advantage location only. • Offer will not be available at the following Advantage locations during these dates: Florida – All Locations 2/17/11 – 3/31/11, Hawaii – All Locations 2/1/11 - 3/31/11, Atlanta 3/24/11-3/31/11 & 4/1/11-4/30/11, Raleigh & Charlotte 3/24/11 - 3/31/11 & 4/1/11-4/10/11, All US Locations 4/18/11-4/25/11 and 5/25/11-6/1/11. • Taxes, Tax reimbursement, age differential charges, cost recovery fees and optional services, such as refueling, are not included. • Advantage age, driver and credit qualifications and daily rate and return restrictions apply. • Offer cannot be combined with any other promotion or discount • Price Guarantee is subject to change without notice. • Offer available for rental pick-ups through 6/30/11.