Ads add up for airlines, but some fliers say it's too much

Discussion in 'General Discussion | Travel' started by sobore, Oct 19, 2011.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.usatoday.com/money/indus...s-but-some-fliers-say-its-too-much/50819780/1

    For a cool $14 million, you can advertise for a year on the exterior of every Spirit Airlines jet.

    If that's too steep, consider plunking down $196,000 for three months of ads on the overhead bins in Spirit's planes, $119,000 for ads on the tray tables or $18,500 for ads on air-sickness bags.

    Spirit, along with Europe's leading cut-rate airline Ryanair, are unashamed industry leaders at generating ancillary revenue by seemingly renting every inch of in-flight display space to advertisers.
    But they're just leading the way. A growing number of U.S. airlines — perhaps emboldened by billions of dollars of extra revenue collected annually for bag fees — are reaching out to advertisers, too.

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    http://www.usatoday.com/money/indus...s-but-some-fliers-say-its-too-much/50819780/1
     
    rwoman likes this.
  2. rwoman
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    rwoman Gold Member

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    With fuel costs and demand for cheap fares, I think the airlines are going to do whatever necessary to boost revenue...like it or not, it tends to be a basic building block of capitalism and the business world...

    If nothing else, this does not directly impact most passengers, other than being annoyed at a 30-60 second commercial. It happens during the many hours people watch tv all the time, well, excepting that great thing called DVR! :)
     

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