http://milepoint.com/forums/threads/us-offers-free-snacks-but-with-a-side-of-advertising.17213/ I found this thread in the US Airways forum, and thought that this would be a great way for SAS to up their service, and still make money from it. I know (or at least I think) that SAS makes alot of money on the BOB in economy, and they should imho keep that source of income. But if they could get the breakfast boxes ad-funded, would it perhaps then also be possible to get the free breakfast on international flights, and not only on Norwegian domestic flights? Perhaps also get some ads on the coffee cups, so we could get free coffee across the board as well? Would this be feasible?