AC Threatens to pull NHL spponsorship

Discussion in 'Air Canada | Aeroplan' started by East_Yorker, Mar 10, 2011.  |  Print Topic

  1. East_Yorker
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    East_Yorker Gold Member

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    Slightly off topic, but is this based on wanting to find ways to cut costs?

    http://goo.gl/5xEpl
     
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  2. En-Route
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    Bang on[​IMG] Air Canada.I could not agree more
     
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  3. Cosmos Human
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    Cosmos Human Silver Member

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    I am a HUGE hockey fan, especially the Pens! Go Pens!

    BTW, yes, it is all about the $$$, and with the cost of fuel skyrocketing, everything will cost more...
     
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  4. milchap
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    milchap Gold Member

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    There go the free invites to the AC box to hockey games....[​IMG]
     
  5. ACMM
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    D*mn - I sure enjoyed my one time!
     
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  6. illico
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    illico Silver Member

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    It's fascinating to see actually. Does the sponsorship money actually have any pull?
     
  7. ACMM
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    Well supposedly AC is a major sponsor in the NHL - unsure how true that is? Anyone have numbers?
     
  8. QSG
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    QSG Gold Member

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    Quote from 2009....

    NHL Official Sponsors
    Sponsor Category Partner since
    Anheuser-Busch (Bud Light)* Beer 1994
    Bank of America* Credit card issuer 1995**
    Bridgestone Tire 2007
    Cisco Technology solutions provider 2008
    ConAgra Foods^ Sponsor 2007
    GreenLife Environmental initiatives 2008
    Home Depot^ Home improvement 2003
    Honda Motor Co. Automobile 2008
    Kraft^ Cracker, cookie, snack mix 1989
    Labatt Breweries^ Beer 1998
    McDonalds^ Fast-food restaurant 1993
    PepsiCo (Aquafina, Gatorade, Pepsi, Amp Energy, Frito-Lay) Soft drink, snack 2006
    Scotiabank^ Bank 2007
    Ticketmaster Secondary tickets 2007
    Verizon Wireless* Wireless telecom service 2000
    Visa^^ Branded card 2008
    XM Satellite Radio Satellite radio 2007
    * U.S. only
    ** Through its acquisition of MBNA
    ^ Canada only
    ^^ Sources say deal is close to be finalized as of press time
    Source: NHL, SportsBusiness Journal research



    Here is a short list from 2011
    - TSN
    - RDS
    - NBC
    - Reebok
    - Molson beer
    - CBC
    - Petro-Canada
    - ESSO
    - Mastercard

    Read more: http://wiki.answers.com/Q/Discuss:Who_are_the_current_sponsors_of_the_NHL#ixzz1GDJ6kSCH

     
  9. canucklehead
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    canucklehead Gold Member

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    I am not sure AC sponsors the NHL in its entirety, but it does provide sponsorship to all Canadian hockey teams. Of course, it also has a big sponsorship in the naming rights of the Air Canada Centre, which is $1.5M/yr (and set to expire in 2019)!

    I applaud AC's move towards safety in the NHL. Concussions are becoming more prominent in hockey though cases like the Lindros brother should have brought it forward many yrs ago. I should note that this is not just to hockey - football, boxing and many sports need to do more to protect the head. The more we know about brain trauma, the uglier the picture gets with sports-related brain injury.
     
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  10. rehoult
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    rehoult Gold Member

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    I'm happy to see someone take a stand on this, because apparently the NHL doesn't intent to take it seriously on their own.

    I'm a minor hickey referee, and the current NHL policy on head shots is outrageous. I agree fully with the NHL that there did not appear to be intent to injure (if there was, he'd be up on attempted murder charges based on the force involved); but there was a reckless disregard for the safety of the other player and that should still be penalized. Minor hockey makes it really easy: if you hit from behind or to the head you get a penalty. every. single. time. If there is no intent or injury, it's a small penalty but enough to reinforce that you need to pay more attention. If there is injury, but no intent, you'll likely get a 2-3 game suspension. If there is intent but not injury, you're looking at around 10 games. If there is intent and injury, you're likely to be gone from the game for at least a year, if not for life.

    In this case, under minor/international hockey rules he likely would have got 2-3 games because while he didn't intend to cause injury, he made a hit knowing his opponent was in a known 'danger zone'.
     
  11. En-Route
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    A hickey referee and a minor one at that[​IMG][​IMG]
     
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  12. rehoult
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    rehoult Gold Member

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    Well, uh, I ....[​IMG]
     
  13. illico
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    LOL. I saw that too. No offense Rehoult. It just made me laugh!
     
  14. milestoburn
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    funny, but when a player checks you and the puck is no where near and therefore hits you for the sake of hitting you - and was purely interference - how that can not be with the sole intent to injure - even though the injury intended was a minor check - one can hardly accept that when ever Chara makes a hit he does intend at least some injury. i mean if you check a guy to take him off the puck, sure, you are in fact partly checking him but here, the puck was no where to be seen and Chara was purely trying to take a player out.
     
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  15. RCyyz
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    RCyyz Silver Member

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    To add a little colour around this, I got a call from the Air Canada Centre once asking if I wanted to put the company name + logo on some advertising on rink / on court (Raptors). The price tag for hockey + basketball for 1 season was $750,000. (Regular season only. Toronto doesn't do playoffs for any sport.) This would have been a sign that rotates every so often. I think they "guaranteed" me that my company name would be visible for approx 20min of game time.

    I have no idea what the Habs, Flames, Oilers, Canucks charge for their advertising but it's fair to say that the AC spend on hockey advertising is likely in the millions. That's certainly enough $$$ that the NHL would pay a bit of attention.
     
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  16. milestoburn
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    very very interesting.
     
  17. YYCGuy
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  18. En-Route
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    I also had a laugh.
     
  19. milestoburn
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  20. rehoult
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    I agree there was intent to commit a penalty, but not to injure. 'Intent to injure' tends to be very obvious: raising the elbow right before a hit, adding the extra push as you hit someone into the boards. In the case, they would be looking to see if Chara deliberately pushed the head of Pacioretty over the plane of the boards (which is intent to injure) vs hitting him body-on-body (which is interference) inadvertently causing his head to cross the plane. IMO, either should result in a suspension because Chara knew Pacioretty was in a vulnerable position, but sadly the NHL only suspends for intent.
     
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  21. 2MM_Guy
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    At some point enough is enough, otherwise it is no longer a sporting event, but a night at the Coliseum (the Roman one). Just let loose some lions and spears.

    Note that I am not advocating suspension of physicality (i.e. I love a good, hard, legal check as anyone else) but am not into gratuitous violence (that's why we have WWF and its ilk).
     
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  22. ACMM
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    What do you have against the World Wildlife Federation? :)

    WWF (World Wrastlin Feduration) is now called WWE :)
     
  23. 2MM_Guy
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    I sit corrected, sir!
     
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  24. YEGman

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    Where was AC when Matt Cooke ended Savard's career? Or Steckel hit Crosby?

    Seems opportunistic to the nth degree.

    It's rare I support Bettman on anything but this time he's right. Mind your own business AC.
     
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  25. 2MM_Guy
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    Welcome to MP - "Even if we disagree"!

    I have given you a welcome like.
     
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