AC has finally figured out how to offer people the chance to upgrade from Y (Flex or Latitude) to PE. High level details here: http://www.aircanada.com/en/news/141202.html Some of the things AC isn't highlighting: Based on the roughly 1/3 reduction in eUpgrades I'll be able to earn in 2015, it means that going forward it would require a higher percentage of my total expected eUpgrades earned for the year to upgrade from Y to PE in 2015 than it required for me to go from Y to J in 2014. Seriously???? If your Y to J eUpgrade request doesn't go through, they will automatically put you on a list to be eUpgraded from Y to PE - like it or not. If you don't want to waste a significant portion of your annual eUpgrades on that minor bump up, you will need to ask the no doubt harried gate agent to downgrade you. When I asked whether we'd get our original (preferred) seat back if it had been given away to a "GTE" passenger before we got up to the agent to request the downgrade, the answer from AC was... crickets. Seriously???? In the very unlikely event that a SEMM sitting in Y does want to upgrade to PE if their J upgrade fails to clear, they will be happy to learn that because PE wasn't their first choice they will fall below a Prestige member who only requests to upgrade to PE. Perhaps this is to avoid situation 2.