Today AA offered sale fares to Brussels and Zurich, posted not only on their Twitter feed but very visibly on the front page of the AA website. Can't beat $398+ RT from SFO in April. That's the lowest fare I've seen to anywhere in Europe this year. Is this something new with AA? I know UA used to offer non-upgradable Twitter fares every few weeks to Australia, though they have not been doing that this year, possibly due to a new strategy with the CO merger. I just can't recall AA offering these one day sale fares before. Anyone recall anything similar in recent months? If this is a new marketing strategy for those that can buy with short notice I'm all for it (and will be going to Brussels on a 6 day trip).