A Return on Investment in Loyalty: Is This a Fallacy?

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    Travel companies have slowly been chipping away at the benefits and amenities which were once offered for free and have either eliminated them — or now have attached a price to them which must be paid in order to have access to them. This especially affects members of frequent travel loyalty programs, who for many years have been convinced by being told over and over again the importance of loyalty — or, at least, the concept of it — to the point of practically being brainwashed. You may have heard “Loyalty is a two-way street” mentioned multiple times over the years; but lately members of frequent travel loyalty programs have been feeling as though they are not being rewarded for their loyalty: spending more money to enjoy more benefits and amenities even though it may be more inconvenient, for example. In fact, there are members of frequent travel loyalty programs who have gone so far as to protest or boycott the companies to which they have been loyal for so many years but now feel betrayed — such as No Fly, No Buy United Day on the first Thursday of every month. As to why there is outrage against frequent travel loyalty programs, I posed an argument with this thought... The post A Return on Investment in Loyalty: Is This a Fallacy? appeared first on The Gate.

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