Thought it was time to start a thread on the 837 Club. One of my favorite steakhouses just so happens to have a very rewarding program. Here are some details: $25 to join - but you get a $25 gift card 1 dollar spent (excluding tax & gratuities, but includes the $25 card) = 1 point each point is worth.... up to $10 in gift cards (at the Palm, Tiffany & Co. and Saks Fifth Avenue). Here is the best perk: a 3 lb lobster on your birthday. you need to dine at least once in the last 6 months and have 500 lifetime points. I'm relatively young and I can spend $500 on steaks and drinks in the next month and a half. Starting with my next birthday, i'll get a free giant lobster on each birthday, for the lifetime of me, or the program. Sweet deal.