Just got this e-mail from AA. I would guess that this is targeted. Earn 500 AAdvantage® Miles and Upgrade Your Next Stay to Gold with Hilton HHonors Your frequent travel has earned you instant Hilton HHonorsTM Gold status through March 2014. You can enjoy complimentary room upgrades, high-speed Internet access, breakfast and more. Plus, you'll earn 500 American Airlines AAdvantage® miles after your first stay at any hotel within the Hilton Worldwide portfolio and 50,000 HHonors Bonus Points after your fourth stay by November 28, 2012.