5 Best Practices For Loyalty Programs

Discussion in 'LoyaltyMatch' started by @LoyaltyMatch, Oct 23, 2012.  |  Print Topic

  1. If you're thinking about a loyalty program for your business, or if you're trying to evaluate or upgrade your current one, this quick checklist will help you get the most out of it. Authored by Don Peppers aka the 1:1 architect, his article from Fast Company provides a good overview. As well, LoyaltyMatch has available a number of whitepapers offering loyalty program guidance or email us at: sales at loyaltymatchondemand.com for a copy.
    Don's five key points are:
    1. Never waste an opportunity to gain insight about a customer.
    2. An effective program offers modularity, enabling participants to mix and match aspects to their own preferences.
    3. Consumers value openness. They want a service or program that works with other programs.
    4. A loyalty program should be managed around customers, not products.
    5. [COLOR=#333333]Above all else: simplicity. [/COLOR]
    Source: Fast Company

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