Email just received from SWA: Now is a great time to buy Rapid Rewards® Points or give them as a gift to family or friends with this 40% bonus points offer available through July 31, 2014! That gives you only one week to take advantage of this great opportunity. Whether you're traveling within the country or jetting off to one of our new international destinations, buying Rapid Rewards Points can help you or your recipient get there sooner. Plus, when you use your Rapid Rewards Premier or Plus Credit Card to purchase these points, you'll earn an additional 2 points for every $1 spent. Hurry! This limited-time offer ends next Thursday, July 31, 2014.