4% of online Americans use location-based services: Pew Internet Research

Discussion in 'LoyaltyMatch' started by @LoyaltyMatch, Feb 1, 2011.  |  Print Topic

  1. n its first report on the use of “geosocial” or location-based services, the Pew Research Center’s Internet & American Life project finds that 4% of online adults use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are nearby. On any given day, 1% of internet users are using these services.
    Location-based services such as Foursquare and Gowalla use internet-connected mobile devices’ geolocation capabilities to let users notify others of their locations by “checking in” to that location. Location-based services often run on stand-alone software applications, or “apps,” on most major GPS-enabled smartphones or other devices.
    Key findings include:

    • 7% of adults who go online with their mobile phone use a location-based service.
    • 8% of online adults ages 18-29 use location-based services, significantly more than online adults in any other age group.
    • 10% of online Hispanics use these services – significantly more than online whites (3%) or online blacks (5%).
    • 6% of online men use a location-based service such as Foursquare or Gowalla, compared with 3% of online women.
    Source: Pew Internet & American Life Project

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