25% bonus on purchased Avois is back is it worth it?

Purchase Avios now. Get a bonus of up to 25%.
The more Avios you purchase between 15 February and 28 March 2013, the bigger the bonus you get – up to 25%. Why wait for that reward?

Purchase 5,000 - 23,000 Avios and receive 15% bonus Avios
Purchase 24,000 Avios, your full annual allowance and get 25% bonus Avios

Cost to purchase 24k+6k for full 30k offer is $685. Seems like it's not worth it to me as that is only enough for a decent domestic RT which only cost that much plus you don't earn the miles in the process. I guess if you need enough to put you over the top on a big redemption it might be worth it.

 

Absolutely not worth it, unless you're a tiny amount short of a reward flight. Even then, I'd expect to use a 2-for-1 voucher to make it worthwhile.

 

Some of us don't have 241s.

$685 plus $40 in fuel surcharges to go HKG-BKK r/t in C on CX (30K)? Don't know if that would be worth it...