10 FF Program "Events" That Shaped Airline Traffic in the Past 30 Years

Discussion in 'General Discussion | Travel' started by DestinationDavid, May 25, 2011.  |  Print Topic

  1. DestinationDavid
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    DestinationDavid Milepoint Guide

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    An interesting article from ABC. LINK.

    "I first became aware, painfully, of airline mileage programs in the early 1980s. At the time, I was a junior member of the North American marketing department of a Southeast Asian airline. And despite my employer's poll-verified service superiority and comparable fares, Pan Am was somehow winning more than its fair share of the lucrative business-traveler market. They were eating our eggrolls.

    The reason, I soon discovered, was WorldPass, Pan Am's loyalty program. It was doing exactly what it was designed to: give them a tie-breaker edge with repeat travelers."
     
    gleff likes this.

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