“Wold Class” Atlanta Airport Has Some Marketing Issues

Discussion in 'Blogstand' started by BoardingArea, Jun 11, 2015.  |  Print Topic

  1. BoardingArea

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    Airport marketing campaigns are a bit bizarre to me in concept, since in most markets you're pretty much a captive audience, so you don't need to be reminded to fly out of LAX or DFW or Phoenix Sky Harbor. And yet airport authorities spend much too much money each year on advertising, leading to such gems as: -- Gatwick, Obviously -- Connecting the Americas (Louis Armstrong New Orleans International Airport; but how, exactly?) -- I ✈ OAK (Oakland International Airport) -- Easy Come, Easy Go (Baltimore-Washington International Thurgood Marshall Airport) Keep in mind somebody got paid a lot of money to come up with those slogans. The post “Wold Class” Atlanta Airport Has Some Marketing Issues appeared first on One Mile at a Time.

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