“Sheraton 2020″ Includes New Sheraton Grand and $100M Campaign

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    A press release was published this morning in sync with an international hospitality conference at NYU outlines Starwood’s plans to revitalize the Sheraton brand. This 10-point plan includes a $100 million advertising campaign, a new Sheraton Grand category to highlight the best properties, and enhance various service elements. I call out the advertising campaign because one bullet [...] This post was originally published on Travel Codex.

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