gustavh
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Sep 5, 2012
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gustavh

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gustavh was last seen:
Sep 5, 2012
    1. joe87
      joe87
      Hey, i saw you are writing about loyalty programs within the hospitaly industry. Iam doing my bachelor project right now on the exact same topic. Do you have any good litterature or articles to recommend. And what is your problem formulation ??
      Regards.
      1. gustavh
        gustavh
        Hi Joe!
        Journal of hospitality management had lots of good articles about similar topics that were very interesting. I am writing about how/if the customer loyalty within the hospitality industry is changing and what is important for the customers today in these programs. What is needed to keep customers happy and are customers loyal today. That is some of my "sub questions".

        Good luck with your bachelor project!
        Apr 8, 2012
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