AccorHotels lures millennials with new Jo&Joe brand launch
Seeking to capture that increasingly important millennial market (and to fight the growing power of Airbnb and other home-sharing services), AccorHotels is launching a youth hostel brand called Jo&Joe. The new brand, AccorHotels said in a statement, will "blend the best of private-rental, hostel and hotel formats to totally reinvent the hospitality experience."
The company, Europe's largest hotel group, said on Tuesday that it would open new hostels in Paris and Bordeaux in 2018. More are planned for Warsaw, Budapest, Rio and Sao Paulo with a target of 50 by 2020. The brand's venues will be geared for city-center locations that are close to public transport and less than 15 minutes away from the major points of interest. Concerts, yoga classes and do-it-yourself workshops will be available for guests and locals alike.
Accommodations at the hotels will be available for people traveling alone, as a couple, as a family or in groups. Rates will start at €25 per night.
After buying onefinestay, Accor looks further to enhance their "beauty" towards Millennials. Interesting developments abound which target these "nomads" incl. from Accor and other hotel groups, Moxy by Marriott comes to mind as well.
Cheers & Safe Travels. 🙂
Thanks for this post. It helped me a lot. 🙂
thanks! after googling more on the topic came across this article about millennials moving abroad https://tranio.com/costa_rica,vietnam,czech-republic,new_zealand,singapore/spotlight/5-countries-where-american-and-european-millennials-are-living-their-best-lives-abroad_5261/ interesting statistics actually. who knew Vietnam would become one of the top destinations for digital nomads