Shoppers Prefer Miles

Shoppers Prefer Miles

It comes as no surprise to us that a recent study by mobile shopping and bill payment app developer Billeo Inc. found that online shoppers are influenced by mileage earning offers. The analysis was based on the shopping patterns of over 100,000 online shoppers in the Billeo network in 2011. The study results showed that loyalty program rewards had an impact on where people shopped, what brand they chose and what card they used to make a purchase. Online shoppers were nearly six times more likely to choose a rewards offer that included the ability to earn miles over one that didn’t offer miles or points. The average online shopper earned 11,600 miles a year for making purchases online. The study did not include cash back offers. Visit http://www.billeo.com to view the full report.

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