Airlines and Social Media

Airlines and Social Media

We recently came across an infographic at Mashable that demonstrates how airlines have taken flight with social media. A few of the findings we found interesting are listed below.
– Virgin America offers 25 Elevate points per checkin to Facebook Places or Foursquare at terminals.
– JetBlue had 1,649,104 followers on Twitter (at press time, the number is 1,654,398) and offers 25 TrueBlue points for Facebook Places checkins.
– Delta was the first airline to offer flight booking via Facebook on Aug. 12, 2010 and 12 agents staff @DeltaAssist on Twitter.
– Facebook is the most trafficked site on inflight WiFi.
– Twenty-six airlines account for 80 percent of tweets and over 186 airlines are on Twitter with only 45 percent active with their Twitter account.
– KLM was the first airline to join Foursquare in November 2010.
– Having the “Shine Seeker” badge on Foursquare gets you a $50 discount from Virgin Australia.
– United stock dipped 10 percent after “United Breaks Guitars” went live on YouTube and there have been over 10 million views of the video (10,945,527 at press time).
– Six people manage Southwest Airlines’ Facebook page.
– Airlines receive six times as many tweets as they send out.

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