Members of Virgin America Elevate can now earn points when they order items from the Red Store onboard from their seat-back entertainment system. Travelers can browse hundreds of products and place orders from their seatback touch-screens–this is the first seatback digital shopping platform in North American skies, powered by SkyMall. Members will earn two points for every dollar spent.

Customers can also now keep an “open tab” as they fly–they simply swipe their credit card just once per flight and can order food, cocktails, movies and more and keep a tab running during the flight until they choose to close it or when the plane descends and reaches 10,000 feet at which time the tab will automatically be closed.