United has announced its 2010 Elite Choice program benefits for members who reach mileage thresholds over the number of miles needed to requalify for elite status.

Members who hold Premier status on Feb. 1, 2010 and earn 35,000 EQM or 40 EQS can choose from 15 entries for a chance to win an Experience Vibrant Hong Kong Sweepstakes, $50 in Restaurant.com certificates or 3,500 redeemable miles. Premier and Premier Executive members who earn 75,000 EQM or 85 EQS can choose from 25 Hong Kong Sweepstakes entries, $200 in Restaurant.com certificates, 20,000 redeemable miles, four Red Carpet Club one-time passes or the option to upgrade a friend or family member to Premier Associate status. At 125,000 EQM or 125 EQS, all elite members can choose from 50 Hong Kong Sweepstakes entries, 25,000 redeemable miles, six Red Carpet Club one-time passes or the option to upgrade a friend or family member to Premier. Earn 175,000 EQM or 175 EQS and you can nominate a friend or family member to Premier Executive status, receive 25,000 redeemable miles, $500 worth of restaurant.com certificates or 100 chances to win the Hong Kong Sweepstakes.

New this year are two elite competitions. Every month in 2010, the Mileage Plus member who earns the most number of EQM on United and United Express flights will receive two systemwide upgrades and the option to upgrade anyone they want to Premier Executive status. Also, the first 50 Mileage Plus members who reach 250,000 EQM or 250 EQS will receive 50,000 redeemable miles and a 1K nomination. Both competitions are only open to elite members who register for Elite Choice.

Registration at http://insideflyerus.wpengine.com/link/?2016 is required by Sept. 6, 2010. Each time you reach a threshold, United will send an email with instructions on choosing your award so be sure your email address at united.com is updated.