Malaysia Airlines has launched its Enrich-GOM program, which is a frequent flyer program for civil servants. Government officials currently account for up to 13.4 percent of Enrich members. The new program offers 1,000 bonus miles for completing a free enrollment, rebates for Malaysia Airlines lounges and double miles for the first international flight taken on Malaysia Airlines. The airline hopes to attract as many as 120,000 members into the Enrich-GOM program.