Preferred Hotels has introduced the I Prefer loyalty program. Members of the free program receive a room upgrade (if available), priority early check-in and late check-out, complimentary Internet access (if available) exclusive members-only offers from program partners and access to a dedicated members-only Web site. You can also receive news, offers and other information via email once a month. “Online Booking Rewards” for bookings made on the Preferred Web site are also offered to members, such as discounts on hotel services or complimentary food and beverages. The I Prefer Online Booking Reward is unique to every hotel. Log in to the Members-only section of IPrefer.com to view the Online Booking Reward for each participating hotel. Some of the offers currently available for members booking stays online include a fruit and cheese plate with a split of red wine on arrival at Ivy Hotel, San Diego; complimentary bottle of wine at Hotel Valencia Santana Row, San Jose and Park Tahoe Inn, South Lake Tahoe; $25 spa credit at Elevation Hotel & Spa Crested Butte, Colo. and complimentary in-room movie and free cocktail in The Corner Office at The Curtis, Denver, and many more offers. Members are also offered discounts on rooms and offers from partners such as American Express, Avis, Budget and Gilchrist & Soames bath and body products. Visit http://www.iprefer.com for more information.