The Value of an FFP

The Value of an FFP

Recently the American Small Business Travelers Alliance and the travel Web site ExpertFlyer.com surveyed 600 business travelers and found that more than two-thirds questioned valued frequent flyer programs but complained that it was difficult to redeem the miles they earn. One-third said the ability to redeem miles was the most important factor in choosing an airline, but four in five also said that on-time schedules and price were also important. Nearly one-third of those who responded said they do not have a preferred airline loyalty program and only one in every six business travelers said they had more than 50,000 miles in any one program. Those who conducted the survey see this as a finding that indicated people are redeeming miles but are increasingly drawn by low fares and less by frequent flyer programs.

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