Members of the U.S. Armed Services who join the Choice Privileges program will automatically receive Gold level upon joining and will get a 10 percent points bonus on all stays, exclusive customer service and reservations phone numbers and exclusive member offers. The special permanent program is designed for active duty or reserve military members, retired military, National Guard, U.S. Coast Guard and eligible spouses/dependents with appropriate military identification.

“This program is our way of giving back to a distinguished group of men and women that has given so much to its country,” said Greg Brown, vice president of Choice Privileges for Choice Hotels. “We’re very proud to be able to offer the new Armed Services program with the Elite Gold membership and all the special benefits that go along with it.”