We recently saw this post from Mike_in SkyMiles — Partnership Marketing on the Under the Wing Delta Air Lines blog:
“Greetings! I work in the SkyMiles department and I’m responsible for generating new partnerships that allow members to earn more miles with the program.
We’ve seen a great response to the new partners that we added late last year such as Shutterfly and Teleflora. I am very excited about all of the things that SkyMiles has in store for 2008. We already have some great new partners on the way!
The program’s success comes solely from everyone taking advantage of the numerous ways for you to earn miles. I want to make it easier for everyone to earn miles in your everyday activities and purchases. I would love to get some additional ideas for future partnerships from you, our loyal customers. You can be as general as a new category that we don’t offer or as specific as your favorite brand.
I’ll make sure to keep everyone posted in the coming weeks and months to share our progress.”
You can access the Delta blog as well as other business-travel related blogs at our new Web site, BoardingArea.com. Be sure to give Mike your feedback about the partners with which you would like to earn miles.