Sell FFP? Good or Bad?

Sell FFP? Good or Bad?

Reuters analyst Chris Reiter had this to say about airlines’ “Suicidal Sales” of their frequent flyer programs and the benefit to their bottom line: “But selling assets may offer only a temporary boost. And once those operations are sold off, an airline could be weakened, because it still needs a frequent flyer program, maintenance service and regional connections but lacks the control it once had.”

Leave a Reply

Your email address will not be published. Required fields are marked *