For a limited time, all members of United Mileage Plus can spend their miles online for United’s Merchandise Rewards. Until now, these awards have only been available for United’s elite-level members and United Mileage Plus Visa cardholders. You can choose items such as golf balls to diamond jewelry.

You can find the item you would like by category, direct word search or choose to get a list of awards within the boundaries of the amount of miles you are willing to spend.

If you are an elite member or United Mileage Plus Visa cardholder, you have until Dec. 31, 2007, to shop these awards. All other Mileage Plus members must finish shopping by Nov. 17, 2007. Visit http://store.ualmileageplus.com